MPH Ventures' Travelucion Signs Exclusive Contract to Market and Book Cuban Medical Procedures and Treatments
18.12.2015 | Marketwired
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Rising healthcare costs in developed countries like Canada, America and European Nations, coupled with the availability of high quality medical services at lower prices in developing nations like Cuba has led to an expansion of the medical tourism industry. Moreover, a rise in the elderly population along with an increasing number of uninsured people has further triggered market growth with patients travelling abroad not only for cosmetic surgeries with quick recoveries but also for more complex operations and procedures. According to the Medical Tourism Association, it was estimated that approximately 1.6 million Americans travelled to other destinations in 2012 for medical services and this number is anticipated to grow.
This contract is a significant development as it positions MPH's Travelucion within this rapidly growing industry in addition to expanding and diversifying the current business as an online travel and digital media company specializing in travel marketing, electronic reservations and online booking solutions for international visitors to Cuba. As per the contract, Travelucion will be paid a 10% commission on all medical procedures and treatments booked through its websites with procedures ranging in price from a few hundred dollars up to US +$50,000. To create a flagship website in conjunction with this contract, MPH's Travelucion will completely overhaul one of its existing medical tourism websites CubanHealth.com which was originally developed in the year 2000 in partnership with CIMEQ hospital in Havana.
There will be 252 medical procedures and treatments that will be offered through Travelucion's websites and they are all ISO 9001 compliant, employing the latest state-of-the-art equipment and techniques, ranging from simple medical checkups and addiction therapy, to major surgeries and cancer treatments. Some of the treatments available include: neurological rehabilitation, cancer treatments, organ transplants, ophthalmic therapies, orthopedic surgery, cardiovascular surgery, drug and alcohol addiction treatments, as well as treatments for vitiligo, psoriasis, alopecia, Parkinson's disease, scoliosis and many more.
Travelucion will also offer increasing popular cosmetic and plastic surgery procedures such as: breast augmentation/reduction, body contouring after major weight loss, liposuction (including laser and ultrasound assisted procedures), sclerotherapy, buttock augmentation, botox and dermal fillers, gynecomastia surgery, rhinoplasty, skin rejuvenation and resurfacing, facelift surgery, eyelid surgery, as well as hair transplants and laser removal procedures.
Furthermore, Cuba has become a prominent location for the latest keyhole surgeries and operations which incorporate advances in the fields of computers, videos and endoscopy equipment and made possible through the development of endoscopic and video-assisted surgeries. These new therapeutic approaches and operations have revolutionized medical science in general and in particular surgical specialties.
All services are offered at special wings of numerous hospitals and health care centres across Havana such as: Hospital Frank País, Pando Ferrer Hospital, Ramón González Coro Hospital, Julito Dias Hospital, La Pradera Health Centre, CIREN Neurological Rehabilitation Hospital, Cira Garcia Hospital, Calixto Garcia Hospital, Manuel Fajardo Clinic, Joaquin Albarran Clinic and numerous others across the city. Steve Marshall, CEO of Travelucion, maintains a keen interest in Cuban Healthcare demonstrated by his philanthropic initiatives including refitting of the Pinar del Rio General hospital in 2001 with over $800,000 in second hand medical equipment and importing containers of children's toys for the pediatric cancer unit at the Havana William Soler Hospital in Cuba.
The Medical Tourism Industry and Cuba:
Medical tourism is a rapidly growing industry around the world and Travelucion considers Cuba to be one of the major opening opportunities globally due to its proximity to the United States and Canada coupled with its timely and less costly treatment availabilities. Patients will also be able to combine treatment with an extended stay in Cuba both pre or post treatment.
Transparency Market Research (TMR), a market intelligence and research firm, has published a market study on the global medical tourism market, estimating the total value of the global medical tourism market by 2019 to be US $32.5 billion. The market was valued at US $10.5 billion in 2012 and is expected to expand at an impressive CAGR of 17.9% during the period from 2013 to 2019 according to the research report titled "Medical Tourism Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019". Travelucion estimates that Cuba's nascent medical tourism sector could treat tens of thousands of patients each year generating tens of millions in health care sales, plus the additional sales related to extended stays, rehabilitation and vacation time for patients.
About MPH Ventures Corp.:
On October 20th, MPH Ventures announced the Company had acquired a 20% interest in Travelucion S.L., an online travel digital media company, with an option for a period of eight months, to acquire the remaining 80% interest subject to shareholder and TSX Venture Exchange approval (see News Release Oct. 20, 2015). Travelucion is a cash-flow positive online travel digital media company that specializes in travel marketing, electronic reservations and online booking solutions for international visitors to Cuba. Travelucion also owns one of the most significant portfolios of Cuban focused web assets, through 432 sites, which collectively generate over 30 million page-views per year and direct traffic to the main Travelucion booking site.
Recent Cuban article printed in the Globe and Mail: http://www.theglobeandmail.com/report-on-business/international-business/latin-american-business/cubas-capacity-limited-by-few-firms-little-infrastructure-and-lots-of-tourists/article27741756/
MPH-Travelucion Presentation: http://www.mphventurescorp.com/i/pdf/MPS_PPT.pdf
For further information on MPH Ventures Corp. (TSX VENTURE:MPS) visit the Company's website at www.mphventurescorp.com .
MPH Ventures Corp. has approx. 33.3 million shares issued and outstanding.
MPH Ventures Corp.
JAMES G. PETTIT
President & CEO
NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THE CONTENT OF THIS NEWS RELEASE.
This release includes certain statements that may be deemed to be "forward-looking statements". All statements in this release, other than statements of historical facts, that address events or developments that management of the Company expects, are forward-looking statements. Although management believes the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance, and actual results or developments may differ materially from those in the forward-looking statements. The Company undertakes no obligation to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors, should change. Factors that could cause actual results to differ materially from those in forward-looking statements, include market prices, exploration and development successes, continued availability of capital and financing, and general economic, market or business conditions. Please see the public filings of the Company at www.sedar.com for further information.
Contact
MPH Ventures Corp.
Jim Pettit, President & CEO
604-687-3119
604-687-3376 or Toll Free: 800-567-8181
info@mphventurescorp.com
MPH Ventures Corp.
Don Myers, Director
604-687-3119
604-687-3376 or Toll Free: 800-567-8181
info@mphventurescorp.com
www.mphventurescorp.com